Ideas For Naming Your New Company
So you have come up with a phenomenal idea that will be the backbone of your company and now it's time to present it to the world. The problem now is what to name your company. Don't panic! This question has gone through the minds of every company owner since the first human who rolled out stone wheels for sale.
In the past, company owners would grab a pen and jot down name ideas, combining prefixes with suffixes, until one name seemingly leaped from their scribblings and onto a backlit sign on a corporate building in their mind.
The name that stood out to them and gained partner approval was their company name.
Today there is an entire science around selecting the perfect name, most companies overlook this and they miss a huge opportunity at the most basic point of operations. The most important part of selecting a business name is asking yourself, "what are my company goals?"
Your company goals and your name go hand-in-hand. If your personal skills and your presence as a CEO motivate the continued flow of business, and people want to do business with you because of you, name your company after yourself. If you have a product that is the main revenue generator of your company, name your company after your product. If you are a design company keeping up with the latest trends and future trends in your industry, name your company after the most popular trend you service or action your target audience completes. In all, your company name should be the embodiment of your company goals, or related to your most featured product.
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